The volume of retail trade turnover in November was unchanged year on year

Johanna Linda Pihlak, analyst at Statistics Estonia, said that, compared with November 2024, turnover volume fell by 5% in grocery stores and by 1% in stores selling manufactured goods. “The turnover volume of enterprises engaged in the retail sale of automotive fuel continued to increase and was up by 13% year on year,” added Pihlak.

Among stores selling manufactured goods, the biggest decrease at 10% was registered in the turnover volume of stores selling via mail order or the internet. “It is important to note that the turnover volume of Estonian retail trade enterprises does not include purchases made from retailers outside Estonia,” explained Pihlak. Turnover volume fell by 8% in other non-specialised stores selling predominantly manufactured goods (department stores), and by 6% in stores selling household goods and appliances, hardware and building materials. Turnover volume grew by 10% in stores selling second-hand goods and non-store retail sale, i.e. stalls, markets and direct sale, by 8% in other specialised stores selling predominantly computers and their accessories, books, sports equipment, games, toys, etc., and by 1% in stores selling textiles, clothing and footwear. In pharmacies and stores selling cosmetics, the volume of turnover remained at the same level as in November the year before.

Compared with October, the turnover volume of retail trade enterprises in November decreased by 5%. According to the seasonally and working-day adjusted data, turnover volume was down by 1% from the previous month.

In the first eleven months of 2025, the turnover of retail trade enterprises increased by 2% compared with the same period of 2024.

Estonia. For example, the data on stores selling via mail order or the internet cover only those enterprises whose main activity according to the Classification of Economic Activities in Estonia (EMTAK 2008) is retail sale via mail order houses or via internet (EMTAK 4791). If an enterprise’s main economic activity is, for example, retail sale in non-specialised stores with food, beverages or tobacco predominating (EMTAK 4711), but the enterprise also sells goods through an online store, the turnover data of both the physical store and the online store are reported under grocery stores.

Turnover volume index – an index that expresses the change in the volume of sales of goods at constant prices compared with the sales in a previous period. Price indices of goods are used in the calculation of the turnover volume index.

The statistics are based on the VAT declaration data of the Estonian Tax and Customs Board. Statistics Estonia performs the statistical activity “Financial statistics of trade enterprises (monthly)” for the Ministry of Economic Affairs and Communications in order to determine how the Estonian economy is doing.

Data as at 2 January are published. The indicator values may change if there are any revisions made in the data sources after this date.

See also the internal trade section on our website. More detailed data have been published in the statistical database.

When using Statistics Estonia’s data and graphs, please indicate the source.

For further information:

Susann Kivi
Media Relations Manager
Marketing and Dissemination Department
Statistics Estonia
Tel +372 5696 6484
press [at] stat.ee (press[at]stat[dot]ee)

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