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Data from Statistics Estonia show that the most popular online services used by the population in Estonia are banking and email. Compared with 2023, the number of social media users has increased – up by 5.7% in 2024.

Sigrid Saagpakk, analyst at Statistics Estonia, said that a smart TV is the most common Internet of Things device in Estonia, used by 57% of internet users. “The second most popular group of devices includes smart watches, wireless headsets and GPS devices, which are used by over a half (53%) of the respondents. Internet-connected home audio systems and smart speakers are also fairly common (28%),” added Saagpakk. Smart fridges and robot vacuums Internet-connected home appliances and voice-activated virtual assistants, such as Alexa or Siri, are gaining popularity – their use has grown by 35%

Tomorrow, on 20 October the World Statistics Day is celebrated for the first time under the auspices of the United Nations. In addition to the conference taking place tomorrow, Statistics Estonia has provided an overview about the life in Estonia during one statistical day.

At the beginning of September, foreign experts will visit Statistics Estonia to evaluate compliance with the quality requirements of the European Union statistical office Eurostat and the European Statistics Code of Practice.

According to Statistics Estonia*, 93.2% of households in Estonia have an internet connection at home. The number of households with an internet connection has increased by 13,000 compared with the previous year, when there were 533,300 such households. There are also more users of e-commerce.