Area
Research and development (R&D) aim at acquiring new knowledge or using existing knowledge in a novel way. For example, it is the improvement of a product or work process. R&D ends when the main product is developed and the focus is shifted to production planning or market expansion. The main features of R&D are novelty, creativity, ambiguity, systematicity and transferability. Novelty means discovering something new, and with that goal in mind, researchers carry out studies at universities and research institutes. In business, novelty refers to new discoveries or technologies that have not