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According to Statistics Estonia, 56.5% of the population aged 16–74 used e-commerce in the last three months. Compared to last year, the overall popularity of e-commerce has remained the same, but the amounts spent on purchasing goods and services have increased. The results of the enterprise survey showed that more than half of the companies using the internet use paid cloud services.

According to Statistics Estonia, in January 2021, the turnover of retail trade enterprises was 618 million euros. Compared to January 2020, turnover increased by 7% at constant prices.