Innovation
Area
Innovation refers to the launch of a new or significantly improved product or service or the introduction of a new business process. The aim of innovation is to create value and gain a competitive advantage, which will benefit the enterprise’s development and increase productivity, simultaneously contributing to economic growth. Product or process innovation can involve the application of new technological solutions, a new combination of existing technologies or the application of the knowledge available to the enterprise. However, innovation may not always result in the launch of a new